REmade Retail Media Unmade | APAC's dedicated Retail Media conference

ABOUT US

Our
Story

Unmade was started by former Mumbrella founder Tim Burrowes in 2021.

Unmade offers a unique perspective on developments in the global marketing world seen through an Australian lens.

Unmade’s purpose is to offer context and insights otherwise lost in the daily agenda of press release driven coverage. The name is inspired by that of Tim’s best selling first book, Media Unmade was published by Hardie Grant Books in 2021.

Unmade is published on the Substack platform.

Most content published by Unmade is free, with additional analysis and podcasts available only to paying members.

Subscribe to get full access to the newsletter and website.

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MEET THE TEAM

Founder and Publisher, Unmade

Tim Burrowes

Tim Burrowes is the founder and publisher of Unmade, which he launched in August 2021.

He was named Columnist of the Year in the 2022 Publish Awards, where Unmade was also recognised for launch of the year.

The author of the book Media Unmade, and previously founder of Mumbrella, Tim is the market’s most experienced commentator on the Australian media and marketing industry.

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Event Curator

Cat McGinn

Cat has a long record of bringing together the media and marketing community to create events which pass the test of time.

She was the mastermind behind Mumbrella’s CommsCon PR conference and the Festival of Branded Entertainment, and also led curation on two of the most successful years of Mumbrella360.

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Marketing & Event Manager

Belinda Cusack

Cat has a long record of bringing together the media and marketing community to create events which pass the test of time.

She was the mastermind behind Mumbrella’s CommsCon PR conference and the Festival of Branded Entertainment, and also led curation on two of the most successful years of Mumbrella360.

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Advertising & Sponsorship

We Think Media

Cat has a long record of bringing together the media and marketing community to create events which pass the test of time.

She was the mastermind behind Mumbrella’s CommsCon PR conference and the Festival of Branded Entertainment, and also led curation on two of the most successful years of Mumbrella360.

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Unmade Index

Rosa-Lee Oster

Cat has a long record of bringing together the media and marketing community to create events which pass the test of time.

She was the mastermind behind Mumbrella’s CommsCon PR conference and the Festival of Branded Entertainment, and also led curation on two of the most successful years of Mumbrella360.

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