Colin is one of the UK’s leading experts in eCommerce, Marketplaces, and Retail Media: he ran his first eCommerce website – turning over $100m - in 2006.

Colin advises both brands and retailers in Europe on their retail media strategy. He is the author of six Best Practice reports on Retail Media, including Amazon Advertising, Walmart Connect, Target Roundel, Kroger Precision Marketing and Instacart and well as eCommerce Best Practice and Marketplaces Best Practice Reports.

Colin is a Marketing Week Magazine columnist - since 2015, as well as being a columnist for WARC with the focus on Retail Media.

He has an MBA and MSc in Marketing as well as being an Aussie passport holder having worked in Australia for eight years.