Previously, Lachlan served as Head of Retail Media for The Endeavour Drinks Group, where he spearheaded the successful launch of MixIn, its retail media business, in 2022.

Prior to this, Lachlan served as the Managing Director of Reprise at IPG Mediabrands, overseeing strategic initiatives for leading FMCG advertisers from 2018 onwards. Following this, he joined Criteo to pioneerthe launch of their retail media platform across APAC, collaborating with prominent retailers and marketplaces suchas eBay, Flipkart, and Alibaba.

With over 20 years of experience in digital advertising and a proven track record in retail media innovation, Lachlan brings invaluable expertise in strategic leadership and fostering strong industry partnerships.