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Roger Dunn

Global Retail Media Lead, Diageo & Retail Media Consultant

Diageo is the worldwide leader in premium drinks with over 200 brands across 180 countries, including Guinness, Baileys, Johnnie Walker, Don Julio, Captain Morgan, Tanqueray, Gordon's, Smirnoff, Bundaberg and many more... he leads the worldwide retail media program with teams and markets, to drive best practice across the globe.


He has held previous leadership roles in retail media as SVP at CitrusAd and Head of Retail Media at Criteo, launching the business in Australia and New Zealand. Prior to this he was the founder and general manager of GroupM Commerce, the holding company’s specialist e-commerce consultancy and retail media business.

He brings over 20 years’ experience in building businesses and driving commercial outcomes across all aspects of the retail media ecosystem - including advertiser, agency, publisher and adtech roles.

Over the past five years, Dunn was the first person in Australia to be Amazon Advertising certified, has sat on the MFA Interactive Board and is currently on the IAB Retail Media Committee. He helped create the Digital Foundations Certification program and was a judge for the ‘Creative eCommerce’ category at the 2021 & 2022 Cannes Lions International Festival of Creativity.

Roger Dunn
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