RE:MADE - RETAIL MEDIA UNMADE

Retail Media is an innovative, fast-evolving and economically significant space in the marketing and advertising ecosystem. 

Targeting the consumer via retail-owned channels using first-party data as part of an integrated media strategy offers incredible opportunities for customer experience, full-funnel attribution and new revenue streams.

RE:Made is set to examine the real impact of Retail Media across the adland landscape for brands, retailers, agencies and tech. It aims to help our audience better understand the ecosystem, complexities, leadership challenges, new skills and relationships required to maximise this potential.      

This event brings the retail media community together to discuss best practice, showcase successful case studies and analyse the pitfalls and potential challenges to help emerging players and experienced operators alike make the most effective use of this dynamic channel.

The sessions will cover:

• understanding the value exchange for retailers and brands;