Dan Ferguson

Responsible for company growth, brand and data, he’s led high and sustained rates of new customer acquisition through enhanced analytics and marketing initiatives including multiple new channels and the launch of Adore Beauty’s Beauty IQ Uncensored podcast which is currently ranked #2 in Beauty and Fashion on iTunes as at 2 March 2023.

Dan has over 20 years’ of experience in e-commerce and digital marketing. Prior to joining

Adore Beauty, Dan had extensive roles growing and leading e-commerce, multi-channel and

online retail business in Australia for local & global brands including Vistaprint, Officeworks, Dell with consistent average 2.5x business or portfolio growth across his tenure in these roles.

Dan currently serves as Board Advisor to preezie.com and holds a Bachelor of Arts/Psychology

(Honours) from the University of Sydney.