Heather Griffith

Heathers 20 years in FMCG spans the UK and Australia, working in sales, commercial strategy and marketing, she is a passionate people leader, having led both the category management and the shopper marketing team in her 10 years at PepsiCo. Heather believes the best shopper campaigns are a mix of art and science, leveraging creative effectiveness frameworks and AI to deliver standout creative while utilising insights from media test and learns, cDNA, sDNA and 1Pd data resulting in campaigns which relevant, memorable and drive category growth.

Heather holds a BA (Hons) degree in Business Studies, and her favourite days are spent with her Labrador Molly on bush trails or at the beach