Full-funnel evolution

Retail media is no longer limited to bottom-funnel tactics. From CTV to social, we’re mapping how brands are activating audiences across channels—and across the entire customer journey. Online, in-store, always on.

 

First-party data and measurement

With third-party cookies fading out, retailers are doubling down on owned data. Learn how first-party assets are fuelling audience segmentation, targeting, and closed-loop measurement—and how to operationalise this responsibly.

 

Non-endemic partnerships

The audience is the asset. Explore how retail media is opening its doors to non-endemic advertisers - from finance to travel - and what this means for monetisation, segmentation and long-term growth.

 

Blended shopping experiences

Digital shelves now influence in-store decisions—and vice versa. This year’s sessions will explore how brands are creating seamless experiences and building consistent visibility from phone to floor.

 

AI x retail media

From product recommendations and personalisation to smart media planning, AI is elevating the shopper experience and streamlining execution. We’ll look at practical use cases, tools and strategies that actually deliver.

 

Explore in-store

From smart signage to in-store programmatic, connected stores are turning physical retail into a media asset. Discover how to design experiences that integrate content, commerce and data.

 

Advanced measurement and ROI

ROAS is no longer enough. Learn how brands and retailers are measuring long-term business impact—like customer lifetime value, brand lift and incrementality—with real-world guidance from those doing it best.

 

For the first time REmade will feature a workshop series in parallel: practical learning, real results.