Retail Media is an innovative, fast-evolving and economically significant space in the marketing and advertising ecosystem. 

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Targeting the consumer via retail-owned channels using first-party data as part of an integrated media strategy offers incredible opportunities for customer experience, full-funnel attribution and new revenue streams.

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At the first RE:Made event in March 2023, Unmade examined the real impact of Retail Media across the adland landscape for brands, retailers, agencies and tech. The event helped the delegates to better understand the ecosystem, complexities, leadership challenges, and new skills and relationships required to maximise this potential.      

Most importantly, the event brought the retail media community together to discuss best practices, showcase successful case studies and analyse the pitfalls and potential challenges to help emerging players and experienced operators make the most effective use of this dynamic channel.

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The first event brought the community together for the first time, we hope you can join us for the next event, later in 2023.