Introducing the RE:Made retail media newsletter
RE:MADE - RETAIL MEDIA UNMADE
Retail Media is an innovative, fast-evolving and economically significant space in the marketing and advertising ecosystem.
Targeting the consumer via retail-owned channels using first-party data as part of an integrated media strategy offers incredible opportunities for customer experience, full-funnel attribution and new revenue streams.
At the first RE:Made event in March 2023, Unmade examined the real impact of Retail Media across the adland landscape for brands, retailers, agencies and tech. The event helped the delegates to better understand the ecosystem, complexities, leadership challenges, and new skills and relationships required to maximise this potential.
Most importantly, the event brought the retail media community together to discuss best practices, showcase successful case studies and analyse the pitfalls and potential challenges to help emerging players and experienced operators make the most effective use of this dynamic channel.
The first event brought the community together for the first time, we hope you can join us for the next event, later in 2023.
WHAT THE RETAIL MEDIA COMMUNITY SAY
Sam Hegg, Head of Strategy & Planning, Coles Media
“It’s great to see an industry event dedicated to one of the most dynamic and fascinating areas of the media and marketing landscape. Hearing from all stakeholders on their view of the future challenges and opportunities will be an afternoon well spent!”
RETAIL MEDIA NEWS
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ACKNOWLEDGEMENT OF COUNTRY
Unmade acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community.
We pay our respects to their Elders past, present and emerging. RE:Made - Retail Media Unmade will be held on Gadigal Country.