REmade 2025: shaping what’s next in creativity, commerce and customer connection

 

Retail media in APAC is scaling and evolving. And so are we. REmade returns in 2025 with a bigger venue, two distinct content streams and a bleeding-edge new agenda designed to reflect the complexity and momentum of today’s retail media landscape.​ Expect richer insights, smarter tools and as always, the right people in the room to help you build, scale and lead. REmade: where the retail media community comes together.

 

Once seen as a bottom-funnel lever for transactional impact, retail media is now scaling into a full-funnel, brand-building platform. Marketers are using it to reach audiences across every touchpoint—from connected TV to in-store screens—while retailers double down on owned data to create closed-loop systems that promise precision and accountability. Loyalty, purchase history and omnichannel behaviour are fast becoming the most valuable media assets in the market.

 

This shift is also reshaping who gets to play. Retail media is no longer just for traditional advertisers; non-endemic brands from every sector - from banking and telcos to travel - are moving in, drawn by scale, targeting potential and proximity to purchase. At the same time, the line between digital and physical retail is blurring. In-store experiences are increasingly connected, dynamic and measurable. AI is already streamlining campaign planning and personalisation, but the bigger story may be in measurement: as expectations mature, performance metrics are shifting beyond ROAS toward brand lift, incrementality, and lifetime value.

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Agenda

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Full-funnel evolution

Retail media is no longer limited to bottom-funnel tactics. From CTV to social, we’re mapping how brands are activating audiences across channels—and across the entire customer journey. Online, in-store, always on.

 

First-party data and measurement

With third-party cookies fading out, retailers are doubling down on owned data. Learn how first-party assets are fuelling audience segmentation, targeting, and closed-loop measurement—and how to operationalise this responsibly.

 

Non-endemic partnerships

The audience is the asset. Explore how retail media is opening its doors to non-endemic advertisers - from finance to travel - and what this means for monetisation, segmentation and long-term growth.

 

Blended shopping experiences

Digital shelves now influence in-store decisions—and vice versa. This year’s sessions will explore how brands are creating seamless experiences and building consistent visibility from phone to floor.

 

AI x retail media

From product recommendations and personalisation to smart media planning, AI is elevating the shopper experience and streamlining execution. We’ll look at practical use cases, tools and strategies that actually deliver.

 

Explore in-store

From smart signage to in-store programmatic, connected stores are turning physical retail into a media asset. Discover how to design experiences that integrate content, commerce and data.

 

Advanced measurement and ROI

ROAS is no longer enough. Learn how brands and retailers are measuring long-term business impact—like customer lifetime value, brand lift and incrementality—with real-world guidance from those doing it best.

 

For the first time REmade will feature a workshop series in parallel: practical learning, real results.