LAST CHANCE TO REGISTER
PROGRAM
9:30 Registration opens; pre-conference networking
10:00 Acknowledgement of Country International keynote
10:45 Measuring Up in Retail Media
11:55 Mastering Retail Media
12:35 Retail Media for Gen Z & Millennials
13:10 Working lunch - round tables
14:10 Where customers lead, brands succeed
14:50 Retail Media + Loyalty Programs = a powerful platform for personalisation
15:40 Maximizing the Retail Media Opportunity by Reducing Complexity
16:10 There's More In-store
17:00 Leadership Q&A
17:40 REmade Awards presentation
18:00 Networking drinks and canapés
INTERNATIONAL KEYNOTE:
CROSSING THE CHASM: How Retailers and Brands Can Deliver on the Promise of Retail Media
Colin Lewis, global retail media consultant, Retail Media Works will discuss how the rise of retail media has created a challenge for brands and retailers: where do trade marketing budgets fit into the picture? Where does retail trade marketing fit into the new world of data-driven decisions, closed-loop measurement and ROI of retail media?
The keynote will address the clash between trade marketing and retail media, and how they can combine to create great value for brands and retailers, with case studies from around the world.
THERE'S MORE IN STORE
This session explores the growing role of in-store media and the potential for digitisation of instore assets in transforming the customer experience, from traditional endcaps to highly engaged shoppers.
It will examine the role of in-store in the retail media chain, the potential of in-store digitisation and sophisticated asset deployment to create engagement beyond the end-of-aisle displays. The panel includes Anna Mcloughlin, Head of Digital, Market Activation at Coca-Cola Europacific Partners, Sophie Smith, Head Of Marketing, Officeworks, Troy Townsend, Co-Founder and CEO, Zitcha, and Remi Roques, General Manager, Broadsign who will how to leverage customer data and technology to deliver tailored experiences at the point of purchase, fostering deeper connections and increasing conversion rates and ROAS.
Exploring the role of in-store in the retail media mix -
CUSTOMER OBSESSION
WHERE CUSTOMERS LEAD, BRANDS SUCCEED
Gai Le Roy, CEO of IAB Australia will present a first look at the findings of IAB's latest consumer commerce survey, offering a comprehensive look at customer behaviour and preferences across Australia and, for the first time, New Zealand. The IAB research uncovers consumer attitudes to convenience in online shopping, the value exchange in loyalty programs, and perceptions about the way retailers and brands use their data.
Mike Tyquin, managing director of Woolworth’s retail media arm Cartology, will delve into the intricacies and impact of changing customer behaviour across channels, providing valuable insights into how retailers can better understand and engage with their target audience.
The session will also feature a brand perspective from Fern Shannon, director of digital marketing, media, and eCommerce at Unilever, who will share how Unilever has successfully leveraged retail media to drive brand growth and connect with customers on a deeper level.
MASTERING RETAIL MEDIA
INTEGRATED STRATEGIES FOR OMNICHANNEL SUCCESS - COLES360 AND PEPSICO
MORE TO COME
LEADERSHIP INSIGHTS
Top industry leaders, including Dan Ferguson, Chief Marketing Officer of Adore Beauty Group, Sarah Minassian, Head of Retail Media at Metcash, and Marc Lomas, Managing Director of Commerce at GroupM AUNZ, discuss the future of retail media and the challenges facing the industry.
THE FUTURE OF DATA, LOYALTY & PRIVACY
METRICS THAT MATTER
The future of data, loyalty & privacy: We'll tackle the complex landscape of customer data, loyalty, and how to navigate the new privacy legislation.
From a return on ad spend to reach, we’ll explore the key performance indicators that drive success in retail media and a fresh look at standardisation.
Leadership Q & A
Measuring Up in Retail Media:
SPEAKERS
WHAT THE RETAIL MEDIA COMMUNITY SAYS
ADVISORY PANEL
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ACKNOWLEDGEMENT OF COUNTRY
Unmade acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community.
We pay our respects to their Elders past, present and emerging. RE:Made - Retail Media Unmade will be held on Gadigal Country.