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Australia's only retail media conference 

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LAST CHANCE TO REGISTER

Workshops

PROGRAM
 

9:30   Registration opens; pre-conference networking

10:00  Acknowledgement of Country International keynote

10:45  Measuring Up in Retail Media

11:55   Mastering Retail Media

12:35  Retail Media for Gen Z & Millennials

13:10   Working lunch - round tables

14:10   Where customers lead, brands succeed

14:50  Retail Media + Loyalty Programs = a powerful platform for personalisation

15:40  Maximizing the Retail Media Opportunity by Reducing Complexity

16:10 There's More In-store

17:00 Leadership Q&A 

17:40 REmade Awards presentation

18:00 Networking drinks and canapés  

INTERNATIONAL KEYNOTE: 

CROSSING THE CHASM: How Retailers and Brands Can Deliver on the Promise of Retail Media

Colin Lewis, global retail media consultant, Retail Media Works will discuss how the rise of retail media has created a challenge for brands and retailers: where do trade marketing budgets fit into the picture? Where does retail trade marketing fit into the new world of data-driven decisions, closed-loop measurement and ROI of retail media?


The keynote will address the clash between trade marketing and retail media, and how they can combine to create great value for brands and retailers, with case studies from around the world. 

THERE'S MORE IN STORE

This session explores the growing role of in-store media and the potential for digitisation of instore assets in transforming the customer experience, from traditional endcaps to highly engaged shoppers.

It will examine the role of in-store in the retail media chain, the potential of in-store digitisation and sophisticated asset deployment to create engagement beyond the end-of-aisle displays. The panel includes
Anna Mcloughlin, Head of Digital, Market Activation at Coca-Cola Europacific Partners, Sophie Smith, Head Of Marketing, Officeworks, Troy Townsend, Co-Founder and CEO, Zitcha, and Remi Roques, General Manager, Broadsign who will how to leverage customer data and technology to deliver tailored experiences at the point of purchase, fostering deeper connections and increasing conversion rates and ROAS.

Exploring the role of in-store in the retail media mix -

CUSTOMER OBSESSION

WHERE CUSTOMERS LEAD, BRANDS SUCCEED 

Gai Le Roy, CEO of IAB Australia will present a first look at the findings of IAB's latest consumer commerce survey, offering a comprehensive look at customer behaviour and preferences across Australia and, for the first time, New Zealand. The IAB research uncovers consumer attitudes to convenience in online shopping, the value exchange in loyalty programs, and perceptions about the way retailers and brands use their data.

Mike Tyquin, managing director of Woolworth’s retail media arm Cartology, will delve into the intricacies and impact of changing customer behaviour across channels, providing valuable insights into how retailers can better understand and engage with their target audience.

The session will also feature a brand perspective from Fern Shannon, director of digital marketing, media, and eCommerce at Unilever, who will share how Unilever has successfully leveraged retail media to drive brand growth and connect with customers on a deeper level.

MORE TO COME

LEADERSHIP INSIGHTS

Top industry leaders, including Dan Ferguson, Chief Marketing Officer of Adore Beauty Group, Sarah Minassian, Head of Retail Media at Metcash, and Marc Lomas, Managing Director of Commerce at GroupM AUNZ, discuss the future of retail media and the challenges facing the industry.

THE FUTURE OF DATA, LOYALTY & PRIVACY

METRICS THAT MATTER

The future of data, loyalty & privacy: We'll tackle the complex landscape of customer data, loyalty, and how to navigate the new privacy legislation.

From a return on ad spend to reach, we’ll explore the key performance indicators that drive success in retail media and a fresh look at standardisation. 

Leadership Q & A 

Measuring Up in Retail Media:
 

SPEAKERS

REGISTER NOW TO SAVE

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SAVE $675

Take advantage of our team ticket offer!

 

Register five colleagues and pay for only four, saving you $675.

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Don't miss out on these cost savings.

WITH THANKS TO OUR PARTNERS

Major Partner

Supporting Partner

Partner

Partner

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Partner

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Coffee Cart Partner

WHAT THE RETAIL MEDIA COMMUNITY SAYS

Colin Lewis, Retail Media Evangelist

"The Marketing Industry in Australia need a dedicated retail media event because the conversation around Retail Media is too narrow: too many people see Retail Media as just another digital advertising channel. 

Instead, Retail Media is – and will continue to have – a profound effect on the disciplines of trade marketing, shopper marketing, media sales, Google and Facebook advertising, as well as triggering a much wider debate about the impact of data, insight and innovation."

ADVISORY PANEL 

SUPPORTING ASSOCIATIONS 

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ACKNOWLEDGEMENT OF COUNTRY

Unmade acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community.

 

We pay our respects to their Elders past, present and emerging. RE:Made - Retail Media Unmade will be held on Gadigal Country. 

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