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RE:Made: The next wave of retail media players are coming; The silos are going

Colin Lewis on the end of retail silos; Q&A with Zitcha founder Troy Townsend; Exclusive Australian findings from Citrus's report


Welcome to the latest edition of the RE:Made newsletter, a sister publication to our RE:Made conference, where the retail media community comes together.


Each edition of RE:Made includes a monthly Q&A with a key player in the retail media space. This month’s guest is Troy Townsend, CEO of Zitcha.

Q&A: Zitcha’s Troy Townsend on getting the flywheel to turn
Q&A: Zitcha’s Troy Townsend on getting the flywheel to turn

Exclusive to RE:Made in this edition, we have the Australian findings from the largest global study of retailers and brands on the state of retail media from Epsilon and Citrus Ad.


And this month’s column from retail media evangelist and global consultant Colin Lewis explains

the origins of the budget silo, and how retail media is smashing down the walls between budgets and departments.

The silo-smashing journey from combat to cooperation with Colin Lewis
The silo-smashing journey from combat to cooperation with Colin Lewis
 

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If not, update your subscription preferences now to receive the monthly newsletter straight to your inbox.


 

RE:Made - Retail Media Unmade conference returns on 11 October 23


Tickets are already on sale. Save $90 with the early bird.


We are now accepting proposals for the conference program.

If you have a case study, new research or perspective that would be valuable to the retail media community, please send it to curator Cat McGinn, with “RE:Made proposal” in the subject line - and please be patient if we’re slow to respond, as our focus is also on our AI for media and marketing conference, humAIn | human creativity x AI which takes place on 12 July.


For RE:Made sponsorship and partner opportunities are now available.

 



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