Colin Lewis on the end of retail silos; Q&A with Zitcha founder Troy Townsend; Exclusive Australian findings from Citrus's report
Welcome to the latest edition of the RE:Made newsletter, a sister publication to our RE:Made conference, where the retail media community comes together.
Each edition of RE:Made includes a monthly Q&A with a key player in the retail media space. This month’s guest is Troy Townsend, CEO of Zitcha.
Exclusive to RE:Made in this edition, we have the Australian findings from the largest global study of retailers and brands on the state of retail media from Epsilon and Citrus Ad.
And this month’s column from retail media evangelist and global consultant Colin Lewis explains
the origins of the budget silo, and how retail media is smashing down the walls between budgets and departments.
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RE:Made - Retail Media Unmade conference returns on 11 October 23
Tickets are already on sale. Save $90 with the early bird.
We are now accepting proposals for the conference program.
If you have a case study, new research or perspective that would be valuable to the retail media community, please send it to curator Cat McGinn, with “RE:Made proposal” in the subject line - and please be patient if we’re slow to respond, as our focus is also on our AI for media and marketing conference, humAIn | human creativity x AI which takes place on 12 July.
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