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Fern Shannon
Director of Digital Marketing, Media and eCommerce (DMC), Unilever
In her role, Fern is responsible for driving digital transformation and performance, leading a team of talented specialists focused on delivering a world class experience for consumers across the DMC eco-system.
Prior to this, Fern held various eCommerce, commercial and digital roles at Diageo & Danone, here in Australia and in Europe.
Fern is passionate about ‘de-mystifying’ the digital space and embedding future fit capabilities to get businesses ready for the next wave of commerce.
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