MEET THE SPEAKERS - MARCH 2023
Retail Media Evangelist
Colin Lewis has worked as CMO for some of the UKs biggest brands over the last 25 years as well as having worked in Australia, France, Ireland, Singapore and China.
Colin is one of the UK’s leading experts in eCommerce, Marketplaces, and Retail Media: he ran his first eCommerce website – turning over $100m - in 2006.
Colin advises both brands and retailers in Europe on their retail media strategy. He is the author of six Best Practice reports on Retail Media, including Amazon Advertising, Walmart Connect, Target Roundel, Kroger Precision Marketing and Instacart and well as eCommerce Best Practice and Marketplaces Best Practice Reports.
Colin is a Marketing Week Magazine columnist - since 2015, as well as being a columnist for WARC with the focus on Retail Media.
He has an MBA and MSc in Marketing as well as being an Aussie passport holder having worked in Australia for eight years.
CMO ANZ, PepsiCo
As CMO for ANZ, Vandita has responsibility for our consumer and demand agenda across insights, innovation, portfolio strategy, communication strategy, brand building, activation, media planning, and digital & data strategy for our snacks (AU and NZ) and beverages portfolio. As a part of her scope and with her team, she leads the brand strategy for our most iconic brands in the portfolio including Smith’s, Red Rock Deli, Doritos, Sunbites, Twisties, Simply, Pepsi Max, and Gatorade.
Vandita joined PepsiCo 13 years ago and has spent the majority of her PepsiCo career in the US within the FLNA business unit. During her time at Frito, she spent time across various Marketing competencies including Brand (Fritos, Doritos, Multi-pack), Shopper/DX (Target), Insights (Media
Strategy, Portfolio Strategy), and as Chief of Staff to the FLNA CMO. In her most prior role, she led the final stages of the Bare Snacks acquisition and integration into the FLNA system and portfolio.
Head of Marketing ANZ, Shopify
Jasmine is a senior executive with more than 15 years' experience leading B2B and B2C marketing strategies across Asia-Pacific at Facebook, Instagram, BSkyB and Shopify.
A marketer by trade and inspired by the tenacity and passion of business owners, Jasmine's directed multi-year digital skills development campaigns to help thousands of entrepreneurs and small businesses embrace technology to accelerate growth.
Head of Performance Marketing (Media, CRM & Data), Chemist Warehouse
Kent has been in the media industry for over 15 years, starting out in content creation and education within the entertainment music industry.
He now looks after digital media and data at Chemist Warehouse. Chemist Warehouse has over 550 stores across Australia and over 600 stores across the globe; Australia, NZ, Ireland and China.
Chemist Warehouse is one of Australia’s largest retailers boosting 25% YoY growth.
CEO, IAB Australia
Gai Le Roy
Gai is the CEO of IAB Australia which is the peak advocacy, research & standards body representing digital media and advertising.
Gai has worked in the media industry for 30 years and in the digital ad industry since portals were cool, pop-ups were rampant and an unnamed TV exec told her that internet advertising would never be worth more than $100m.
Prior to running the IAB Gai held senior roles at Fairfax, Nielsen, ninemsn & Gateway Research.
Director, CMO Advisory, PwC Australia
Dan is a Director at PwC Australia where he is a leader of PwC's CMO Advisory consulting practice. In this role, Dan works with marketers on how they can maximise effectiveness across the spectrum of marketing, while also offering strategy advice to media and entertainment businesses.
With a career background in media, over the last three years, Dan has worked with some of Australia's biggest retailers to explore the opportunity potential in their media assets, developing business cases and strategies for growth.
Dan is also the editor for PwC's annual Entertainment & Media Outlook which looks at the revenues and trends from across the industry in Australia - and for the first time provided forecasts for the retailer media sector in its 2021 edition.
Co-Founder & CEO, Brandcrush
Teresa is the co-founder, and CEO of Brandcrush - an omnichannel retail media technology, focused on centralizing and streamlining all in-store, out-of-store & online media activations.
Prior to Brandcrush, Teresa spent two decades developing leading business growth strategies in both FMCG and B2B industries. She was Head of Marketing & innovation for a Global natural foods company, and led brand strategy & communications management for the Pact Group, an innovative packaging solutions corporation based in Australia.
She has been featured in multiple retail and media publications included Progressive Grocer AdNews, Smart Company and Marketing Week.
Managing Director, Cartology
Mike joined The Woolworths Group as Managing Director of Cartology in April 2019, following more than 25 years experience in the media and advertising industry.
During his career, Mike has held multiple executive roles leading large scale media businesses in Australia, New Zealand and South East Asia, including CEO of the Australian and New Zealand business EYE (Network TEN's out of home media business sold to oOh!media in late 2012) and most recently, CEO of HT&E’s out of home media division, Adshel.
Mike has been a pioneer in digital and data in the out of home industry, serving on industry boards including the Outdoor Media Association (OMA) and MOVE.
Head of Retail, Hatched
Simon has 25-years leadership experience in retail marketing and consulting roles spanning the UK and Australia. Specialising in retail strategy and communications. Experience includes retail transformations and building retail best practice for leading brands and retailers.
He has worked across brand portfolios for the likes of Samsung, Uber, Sony, Unilever, P&G, Diageo and Nestle. He has also worked with some of Australia and the UK’s biggest retailers including Vodafone, J Sainsbury’s, Coles, Asda, Telstra and T-Mobile.
With innovation and digital technologies reshaping business models and how retailers engage with customers, helping brands harness the power of their retail footprint has never been more important.
Today, his key focus is reimagining retail communications and how retail fits into media ecosystems.
Head of Media ANZ, Lion
Clare is an experienced marketing communications leader with expertise across both agency and advertiser side. She has worked in Australia, APAC, and China.
She is currently head of media AUNZ for Lion, working across an iconic portfolio of alcoholic drinks including James Squire, XXXX, Heineken, Furphy and White Claw.
Clare is an advocate of a robust, data-driven advertising industry which can continue to drive excellence for media in Australia.
Joint Chief Creative Officer, Dentsu Creative
Mandie van der Merwe
Mandie is the joint Chief Creative Officer at Dentsu Creative, Australia. Over the last 18 years, she has worked on 3 continents and been recognised over 200 times at local and international award shows, including Clios, Cannes, D&AD, One Show and more.
After graduating from art school, Mandie, much to the chagrin of her purist art friends, sold her soul to advertising. But, over time, she’s bought it back. The payment has been made, painstakingly, with an ideal that we can change business and social problems with great ideas and the care to execute them beautifully. It is this belief that has guided her work on Tourism Australia, Fox Sports, Nando’s, Tourism New Zealand, MINI and Go Gentle Australia.
Beyond the world of advertising, Mandie is an enthusiastic ceramicist and hopes, one day, to own a kiln and have the time to use it.
Founder and Principal, The Zoo Republic
David is the founder and principal of The Zoo Republic, Australia's longest-running creative agency with a founder still at the helm.
In the late 90's The Zoo was known as a "below the line" agency. These days The Zoo uses creativity, behavioural economics, and technology to enhance the shopping experience for brands and retailers, making it more enjoyable, engaging, and rewarding for consumers.
Lately, The Zoo has been developing brand and retail campaigns that are "mobile first" and that utilise the latest Web3 blockchain technology to develop 1:1 relationships with shoppers and consumers.
With 23 years of experience, David has worked with clients such as KFC, Pizza Hut, P&G, Unilever, Lion, Campbell/Arnotts, Kellogg's, Diageo, Coca-Cola, Nestle, Samsung, Blackmores, TWE, CUB, Pernod Ricard, Caltex/Ampol, Sanitarium, Snackbrands, Reckitt Benckiser, Sony, Canon, BWS, and many others.
Managing Director, Client Product, News Corp
Pippa has a long and successful track record identifying trends and how they are likely to shape the market.
She spent the past 25 years working in commercial innovation roles across many of Australia’s largest media companies, including Microsoft, ninemsn, Fairfax and Channel Nine. Before joining News Corp Australia in 2021 she was chief executive at ASX-listed Swift Media.
She is on the board of the RLPA (Rugby League Players Association) and is a non-Executive Director on the Board of Swift Media
Co-CEO and Co-Founder, Veridooh
Mo Moubayed is the cofounder of Veridooh, an Australian adtech company that provides world-first independent verification for all OOH advertising.
As Veridooh co-CEO, he focuses on growth, strategy, and partnerships. He is currently leading the business’ international expansion into new markets including the UK, Europe, and the USA.
Mo is passionate about the intersection of OOH with people, environment, and data and finding ways OOH can improve cities, public spaces, and people's quality of life. He has appeared in leading publications, podcasts, and events discussing the evolution of OOH advertising and how it is benefiting from Veridooh’s 100% independent verification solution.
As a member of the IAB’s Digital Out of Home Taskforce in Australia and the UK, Mo continuously engages with industry experts on the sector’s most pressing challenges.
Executive Group Director of Product Strategy, oOh!media
Bel Harper, Bel is a 25 year veteran in the Out of Home industry, having worked in Australian and North American markets for major OOH companies including JCDecaux, APN Outdoor, EyeCorp and since 2012 at oOh!media.
With roles across sales, product strategy and commercial, Bel’s experience includes monetising products and developing value propositions that work for brands and commercial partners across the spectrum of OOH formats - Retail, Airports, Qantas Lounges & Inflight media, Street Furniture and Billboards.
With the recent launch of oOh!'s retail media division, REOOH, Bel works closely with brands to unlock the value of their in-store assets.
General Manager, Coles 360
Paul Brooks is the GM of Coles 360, the retail media offering for Coles Group.
Paul is an experienced Executive with a demonstrated history of working in retail media, media, marketing and advertising industry.
He has strong new business development with a track record of success in change management, leadership, client partnership and delivering commercial outcomes.
He believes that as business continues to change at pace, a modern and dynamic leadership style is required with a focus on agility, people focused cultures, vision and exceptional emotional intelligence.
Retail media is one of the most dynamic and exciting sectors and is about to experience a period of exceptional growth, and he wants Coles 360 to be leading the charge
Chief Operating Officer, CitrusAd
Adam Skinner is the Chief Operating Officer of CitrusAd, the world's leading retail media platform that enables retailers and brands to reach consumers through personalized and relevant on-site, off-site and in-store advertising. With over 20 years of experience in the retail, media, and technology industries, Adam has a deep understanding of the changing landscape of retail and the role of technology in driving growth and engagement.
Adam has been recognized as a thought leader in the retail media space, regularly speaking at industry events and conferences about the future of retail media and the impact of technology on the shopping experience. Under his leadership, CitrusAd has grown to serve clients in over 30 countries and has become a go-to partner for retailers and brands looking to drive innovation in their retail media efforts.
Adam's passion for retail media and technology is matched only by his commitment to empowering retailers and brands to succeed in a rapidly changing landscape. With his expert insights (from both local and global) and a wealth of experience, Adam is wholly focused on the future of retail media and the role of technology in driving growth, transparent measurement, and engagement.
Founding Partner, Sonder
Jonathan is the Founding Partner of Sonder, an independent owned media valuation business, which in the past 7 years has unlocked over $10Bn in owned media value across 10 industry sectors, in over 15 different countries.
Sonder has worked with all the leading retail media organisations in the country and has unique insight into how owned media value is created and leveraged.
Jonathan is an experienced media and marketing executive with over 25 years experience at media agencies, media owners and marketing roles. Jonathan was previously CMO for music platform VEVO in Australia & NZ and Managing Director of strategic media agency, Razor.
Over several continents Jonathan has led businesses and brands on a mission to disrupt, innovate and challenge category norms. His contribution has been acknowledged by the industry, being previously recognised as one of Australian marketing’s 40 under 40.
Co-Founder and CEO
With more than 20 years of experience in media and technology working across the
European, North American and Australasian markets, Troy is an entrepreneur with a vision for applying clever technology to streamline and automate media buying and advertising campaign deployment.
His first venture was social ads platform Tiger Pistol which makes social media advertising
smarter and more effective by automating ad campaigns for small to medium enterprises.
In 2022, he co-founded retail media platform Zitcha. Zitcha brings together the data and
advertising inventory of retailers, turning them into publishers.
Troy has worked on campaigns for some of the world’s biggest brands including NAB, AOL, Kimberly-Clark, Unilever, The Home Depot, Pepsi, Subway, Schweppes, American Express and Village Roadshow.
Zitcha’s clients range from Aussie retailers to global retail giants. Retailers include Adore Beauty, Liquorland, First Choice, Bottlemart, Vintage Cellars, Noel Leeming and New Zealand’s biggest retail group The Warehouse Group. Brand advertisers include L’Oreal, Sennheiser, Dyson and Nestle.
Retail Media Consultant
Roger Dunn was the Head of Retail Media for Criteo in Australia and New Zealand. Prior to this he was the founder and general manager of GroupM Commerce, the holding company’s specialist e-commerce and retail media business.
He brings over 20 years’ experience in building businesses and driving commercial outcomes across agency, publisher and adtech roles including NewsCorp, MediaCom, GroupM and now commerce media company Criteo.
Over the past five years, Dunn was the first person in Australia to be Amazon certified, has sat on the MFA Interactive Board, helped create the Digital Foundations Certificate program and was a judge for the ‘Creative eCommerce’ category at the 2021 Cannes Lions International Festival of Creativity.
Co-Founder and CPO, Meiro
Pavel Bulowski is the Co-Founder and CPO of Meiro, a self-funded mar-tech startup that empowers businesses to leverage their first-party customer data to create marketing strategies that are effective and precise to maximize their budget. Established to guide businesses through digital transformation and increasing customer data management complexity with Customer Data Platform (CDP), Meiro enables business users to have access to data and take action without requiring help from their IT department.
Before founding Meiro, Pavel spearheaded Asia expansion for Socialbakers, a leading solution in marketing analytics originally from Europe. Before starting Meiro Pavel started a successful, profitable boutique data analytics firm in Singapore.
He is also a Co-Founder and active contributor at She Loves Data, a non-profit organization, that inspires women around the globe to become active contributors to an increasingly data-driven world. She Loves data trained more than 14,000 women from all walks of life and backgrounds, including non-tech individuals and mid-career changers. Their expanding global presence includes chapters in 17 countries across 4 continents supported by 160+ volunteers
Pavel is a born and bred Czech and is currently based in Prague, Czech Republic.
Co-founder and Partner of Changing The Game
Graham Christie is co-founder and Partner of Changing The Game, a specialist business transformation consultancy and Practice Lead of the business's Retail Media Practice.
He is co-author of the internationally best-selling and award-winning book Changing The Game: The Playbook for Leading Business Transformation (WILEY).
Graham is an acknowledged expert in business strategy, transformation and innovation with experience in a dozen markets across Europe and SE-Asia. He is an accomplished entrepreneur co-founding in 2009 the pioneering digital media services business Big Mobile to local and international success.
He is a director, investor and a restless advocate for boldness in business.
Chief Media & Operating Officer, Mercato Group
Melissa Wyness has spent two decades working in media and marketing on some of the world’s most recognisable brands.
With media experience on consumer products and content, Mel understands the evolving digital media landscape and the opportunity retail media has to influence purchase behaviour.
With the evolution of MDS (Mercato Digital Signage) Mel has experience collaborating with software development teams to create futureproof software, fit for the future retail market.
Brands include: Coca Cola Great Britain & Ireland, Nova Entertainment Australia, Dentsu Aegis APAC and Mercato Group Pty Ltd.
Sam Hegg, Head of Strategy & Planning, Coles Media
“It’s great to see an industry event dedicated to one of the most dynamic and fascinating areas of the media and marketing landscape. Hearing from all stakeholders on their view of the future challenges and opportunities will be an afternoon well spent!”