Sarah Minassian

Throughout her career, she has contributed to the expansion and success of iconic brands such as Covergirl, SHE Australia, Bonds and Holeproof. Also winning a global award for her work on CoverGirl. Sarah has also honed her experience whilst working with leading Australian retailers like 7-Eleven and Myer launching new products, new technology, and successful collaborations and campaigns. 

Today in her role as the head of Retail Media at Metcash, she combines her extensive knowledge and multifaced skill set into building Metcash's RMN offering and leading an innovative and passionate team to craft innovative and impactful strategies for growth.

Sarah is also a proud mum, loves yoga and controversially thinks rose should be drunk all year round.