Ben Allman is a Sydney-based ad-tech and media sales professional, with close to 15 years' experience spanning out-of-home (OOH), online and television in both Australia and the United Kingdom. As Regional VP of Sales for leading OOH software provider Broadsign, Ben is responsible for ensuring that brands, agencies and media owners within the region are able to buy, sell and manage OOH campaigns more easily and efficiently than ever before. Ben has a long held passion for Retail Media and the OOH medium and believes that while the industry has made impressive progress in recent times, there remains a great deal of unfulfilled potential.