PROGRAM
Who Owns Retail Media?
Retail media is exploding in scale and influence, but inside many organisations it’s still up for grabs. Is it a marketing channel, a media investment, a sales lever, or an extension of trade spend?
In this fast-paced panel, leaders from across the ecosystem will debate the tug-of-war for ownership: who holds the budget, who sets the KPIs, and what the customer experience suffers (or gains) when the wrong team is in charge. The conversation won’t stop at turf wars; we’ll explore how collaboration, new ways of working, and clear accountability can turn retail media from a battleground into a driver of growth.
Speakers:
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Janice Hoogeveen, Head of Marketing, Terry White Chemart
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Adam Freedman, Head of Brand, Communications and Loyalty, The digiDirect Group
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Robbie Hills, Director, Robbie Hills Advisory & Consulting
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Jon Harding, Co-Founder, Retail Media Works
From Billboard to Basket: The Converging Worlds of Retail Media and
Out-of-Home (OOH)
In-store screens have become an integral part of many leading Retail Media networks, blurring the lines between Retail Media and Out-of-Home (OOH) in the process.
But can in-store screens really be considered as Out-of-Home? And if so, what lessons could retailers learn from Out-of-Home companies? 
     
This session explores the opportunities, challenges and questions emerging for brands, retailers and media owners at the intersection of these two ecosystems.
Speaker:
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Ben Allman, Regional VP of Sales, Broadsign
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Barry McGhee, General Manager, reo - Powered By oOh!media
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Brooke Rau, Head of Partnerships – Agency, Market Media (powered by The Warehouse Group)
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Jodie Koning, Consultant, Retail Media Academy
This session is curated and presented by delegate lounge partner Broadsign
Mythbusting & Future Proofing: Putting a Retail Media Playbook into Action
Retail media is growing fast, but myths and fragmented practices still hold the sector back.
In this case study session, Coles 360 and Circana unveil new research using local and global benchmarks to prove what really drives omnichannel success. They’ll bust common misconceptions, such as the belief retail sites only drive “add to cart” sales, and demonstrate the longer-term brand impact of well-executed campaigns. Then they’ll move from principles to practice, sharing the evidence-backed playbook for aligning retail media with broader marketing: creative consistency, flighting, and integrating trade and brand plans.
The speakers will unpack a real Coca-Cola campaign case study that puts these ideas into action and show how best practices scale, regardless of budget.
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Audience takeaways:
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Debunk retail media myths with fresh data on brand and performance impact.
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Adopt best-practice frameworks for integrating retail media with wider campaigns.
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Understand how external validation from Circana's measurement approach strengthens the case for investment.
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Apply practical tools like scorecards, flighting strategies and creative cues.
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Learn from a real-world case study bridging ecommerce and in-store results.
Speakers:
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Anna Mcloughlin, Head of Digital & eCommerce, Coca-Cola Europacific Partners
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Andy Ford, Head of Measurement & Data Intelligence, Coles 360
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Alistair Leathwood, Head of Media & Analytics, Asia Pacific, Circana
This session is curated and presented by coffee cart & trends report partner Coles 360
Retail Data Unleashed: Powering Media Beyond the Walled Garden
This session explores one of the region’s most innovative strategic retailer partnerships with The Trade Desk and what it signals for the future of retail media. The Warehouse Group /Market Media shares why it stepped beyond its own ecosystem, balancing customer closeness, privacy safeguards and the need to support local media, while The Trade Desk brings a global lens on how similar partnerships have matured in the US.
Together they unpack the practicalities of making retail data work beyond social platforms: from fuelling attention led planning across streaming and audio to enabling credible, retailer verified measurement for brands.
The discussion also tackles the industry’s bigger pivot: shifting budgets from the walled gardens into the broader open internet. Expect candid insights into what unlocks investment from marketers, the role of data collaboration in proving ROI, and how privacy first approaches can future proof retail media as regulation tightens and consumer expectations evolve.
Speakers:
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Rory McDonald, General Manager, Market Media (powered by The Warehouse Group)
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Isabella Spragg, Director of Data Partnerships ANZ, The Trade Desk
Fast, Frictionless, & Full Funnel: How Quick Commerce is Rewriting Retail Media
The age of “add to cart” is over. In a world where instant delivery is the norm, the path to purchase has collapsed into seconds, and retail media is being reinvented in real time. This session will reveal the insights of research from PHD and Uber Advertising, and lifts the lid on how quick commerce is reshaping the rules of engagement for brands. McCain will join the conversation to unpack what it means when every moment becomes a shoppable one, and why delivery platforms offer some of the most valuable real estate in retail media.
Speakers:
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Georgina Woodcock, Media, Social & PR Marketing Manager, McCain
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Brendan Hewitt, Head of Strategy, Sydney, PHD
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Matt McGinley, Head of CPG & Retail, Uber Advertising (Moderator)
Building a Retail Media Network Customers Can Trust: Inside CommBank Connect
CommBank Connect is building a new kind of retail media business and putting customer trust, experience and relevance at the centre. By opening up its physical and digital channels to advertisers, CommBank is helping brands connect with millions of Australians in a more engaging way.
In this case study session, CommBank's General Manager of Owned & Paid Media, Pat Crowley, and Sonder’s Co-Founder, Jonathan Hopkins, share details on their strategic partnership and how the bank built a scaled and sustainable retail media network from the ground up. The session explores prioritising content over ads, maintaining clear governance and ensuring customer value remained front and centre throughout.
Attendees will also hear about how CommBank Connect is powered by CommBank iQ insights, leveraging CommBank’s de-identified transactional data set to deliver customer relevance and targeted campaigns. Alongside the bank’s 16 million customers, 8 million app users and more than 2000 digital screens across its national branch network, CommBank Connect is one of the largest small-format networks in Australia. Hear how it’s already delivering results and what’s next for this unique retail media network.
Speakers:
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Jonathan Hopkins, Co-Founder, Sonder
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Patrick Crowley, General Manager, Paid & Owned Media, Commonwealth Bank
Retail Media 3.0: The Full-Funnel Amazon Ads Playbook
The modern consumer's shopping journey rarely follows a straight line. Customers discover, consider, and purchase products in highly personal ways, often while engaging with their favourite entertainment across multiple screens.
In this opening keynote, General Manager of Amazon Ads ANZ, Willie Pang, unpacks how brands can leverage trillions of signals, AI-powered optimisation, and Connected TV to build meaningful customer connections through full-funnel advertising. This is your front row seat to insights into the future of retail media and how it's transforming the way customers discover and shop for products.
Speakers:
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Willie Pang, General Manager, Amazon Ads ANZ
Retail Media Without Borders: Global Insights Driving Australian Success
Get ready to shake up your approach to retail media. Join Epsilon’s Adam Skinner (Managing Director, Retail Media) for a lively, no-spin session that cuts through the hype and dives deep into what actually works. Drawing on front-line experience with some of the biggest grocery retailers across the US and Australia, Adam will share an unfiltered look at the strategies that drive real results—and the missteps you’ll want to dodge.
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In this data-rich and refreshingly candid keynote, you’ll explore:
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The Playbook: How to build or elevate your retail media network with practical tactics proven in mature markets.
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The Pitfalls: What brands and retailers wish they’d known sooner—and how you can avoid the same headaches.
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The Power Moves: Smart ways to blend on-site and off-site channels to create sustainable revenue streams.
But it’s not just about tactics. You’ll walk away with a clear framework for measuring what matters most—incrementality, attribution, and true ROI—so you can back every dollar spent with solid evidence and optimize your program with confidence.
Expect real-world examples, straight-talking insights, and a roadmap you can immediately apply to the Australian market. Whether you’re just getting started or looking to level up your retail media game, you’ll leave inspired, informed, and ready to make measurable impact.
Speaker
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Adam Skinner, Managing Director, Unified Retail Media, Epsilon
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This session is curated and presented by stage partner Epsilon
Retail Media in the Age of Agentic AI
Retail media is evolving fast, but the next wave is AI-augmented. As agentic AI systems begin not only shaping ad targeting and optimisation, but actively shopping on behalf of consumers, the rules of engagement are shifting. This session, presented by Zitcha's head of data and AI, Alberto Vergara, explores how AI agents making decisions without human prompts could upend retail media networks, impact ad inventory, and reshape brand strategy from the shelf up.
What does media planning look like when your customer is a machine? And how do brands earn trust, relevance, and preference in a world where AI makes the buys?
Speaker
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Alberto Vergara, Head Of Data And AI, Zitcha
Measuring Creativity in Retail Media
This session draws on new research to inform the critical task of evaluating effective versus ineffective creative in retail media campaigns. In this presentation Marieke will unpack methodologies for quantifying both successful and underperforming creative executions, offering actionable insights for optimising your retail media strategies. Attendees will learn how to identify the hallmarks of impactful retail media and leverage data to drive stronger ROI.
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Speaker:
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Marieke Van Bruggen, Director, Most Valuable
Inside the Maturity Framework: Logitech's Amazon Journey with Flywheel
Scaling up retail media requires a roadmap. Flywheel and Logitech unpack their journey through Amazon’s Business Maturity Framework, showcasing how to evolve from foundational practices to a scalable, high-performing model that delivers brand and commercial outcomes.
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Speakers:
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Mo Heidari Far, Managing Director, Flywheel Australia
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Karen Franco, National Account Manager, Logitech
