Schedule
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9:30am Registration opens and pre-conference networking
10:00am Acknowledgement of Country and International keynote
10:45am Measuring Up in Retail Media
11:35am Morning tea - Heritage room and Mezzanine
11:55am Mastering Retail Media
12:35pm Retail Media for Gen Z & Millennials
1:10pm Working lunch
- Registered round tables on level one (see stairs or lift)
- No round tables - Heritage room and Mezzanine
2:10pm Where customers lead, brands succeed
2:50pm Retail Media + Loyalty Programs = a powerful platform for personalisation
3:20pm Afternoon tea - Heritage room and Mezzanine
3:40pm Maximizing the Retail Media Opportunity by Reducing Complexity
4:10pm There's More In-store
4:50pm 10-minute comfort break
5:00pm Leadership Q&A
5:40pm REmade Awards presentation
6:00pm Networking drinks and canapés - Heritage Room
PROGRAM
CROSSING THE CHASM: How Retailers and Brands Can Deliver on the Promise of Retail Media
Colin Lewis, global retail media consultant (Retail Media Works) will explore how the rise of retail media has created a challenge for brands and retailers: Trade Marketing has been part and parcel of Supplier-Retail relationships since the 70s, but where does it fit into the new world of data-driven decisions, closed-loop measurement and ROI of retail media?
During this keynote, Colin will address the clash between trade marketing and retail media, and how they can combine to create great value for brands and retailers, with case studies from around the world.
Measuring Up in Retail Media: exploring the metrics that matter
An exclusive preview of the newly updated Retail Media Scorecard, now in its 3rd edition. Sally Tobin, Managing Director APAC at Mars United Commerce, will unveil the research findings, providing a comprehensive overview of the retail media landscape across Australia and New Zealand.
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Joining Sally for a discussion on measurement and metrics are Alex Lawson, Head of Strategy & Marketing at Market Media, Roger Dunn, Global Retail Media Lead at Diageo, and Susan Ryan, Senior Partner Marketing Manager at Microsoft. Together, they will address the critical challenge of standardising metrics across retail media networks.
This session will dive into the most effective metrics, the role of ad creative in measurement, the risks of data overload, and how better data can drive increased investment in retail media.
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Sally Tobin, Managing Director APAC, Mars United Commerce
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Alex Lawson, Head of Strategy & Marketing, Market Media
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Susan Ryan, Senior Partner Marketing Manager, Microsoft
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Roger Dunn, Global Retail Media Lead, Diageo
Mastering Retail Media: Integrated Strategies for Omnichannel Success
In this session, attendees will gain exclusive insights into how Coles 360 is leveraging data-driven approaches and customer insights to drive retail media success. Heather Griffith, head of shopper marketing and sustainability at PepsiCo, Sam Hegg, head of strategy and planning at Coles 360, and Bridie Cowell, head of partnerships at Coles360 will share their expertise on key metrics, omnichannel integration, and the power of first-party data and the value of strategic retail media partnerships.
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Moderator: Robbie Hills, Director, Robbie Hills Advisory And Consulting
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Heather Griffith, Head of Shopper Marketing and Sustainability, PepsiCo
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Sam Hegg, Head of Strategy and Planning, Coles 360
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Bridie Cowell, Head of Partnerships, Coles 360
Retail Media for Gen Z & Millennials: Lion’s strategic playbook
Curated by Major Partner Uber
Join Uber Advertising for an insightful discussion with Rob Grogan, Ecommerce Leader at LION and Julia Edwards, Head of CPG & SV at Uber Advertising as we explore how to recruit the next generation of customers in the rapidly changing landscape of retail media and advertising.
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This session will reveal how LION are using using customer and sales data to inform their retail media strategy to engage next-gen audiences across the full funnel—linking campaigns to sales measurement and driving growth through on and off-platform retail media channels. The session will also highlight case study success with Uber Advertising to demonstrate how to leverage cultural moments for deeper consumer engagement.
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Rob Grogan, Ecommerce Leader, LION
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Julia Edwards, Head of CPG & SV, Uber Advertising
Where customers lead, brands succeed
Gai Le Roy, CEO of IAB Australia will present insights from the findings of IAB's latest consumer commerce survey, offering a comprehensive look at customer behaviour and preferences across Australia and, for the first time, New Zealand. The IAB research uncovers consumer attitudes to convenience in online shopping, the value exchange in loyalty programs, and perceptions about the way retailers and brands use their data.
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Mike Tyquin, managing director of Woolworth’s retail media arm Cartology, will delve into the intricacies and impact of changing customer behaviour across channels, providing valuable insights into how retailers can better understand and engage with their target audience.
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The session will also feature a brand perspective from Fern Shannon, director of digital marketing, media, and eCommerce at Unilever, who will share how Unilever has successfully leveraged retail media to drive brand growth and connect with customers on a deeper level.
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Moderator: Hope Williams, Head of Commerce, IPG Mediabrands
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Gai Le Roy, CEO, IAB Australia
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Mike Tyquin, Managing Director, Cartology
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Fern Shannon, Director of Digital Marketing, Media, & eCommerce, Unilever
Retail Media + Loyalty Programs = a powerful platform for personalisation
​Adam Posner, an independent customer loyalty specialist with over 31 years of data-driven marketing experience, will present findings and share key insights from new research on customer loyalty.
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Posner will explore the evolving role of loyalty programs as a data asset for personalisation, while addressing the delicate balance of consumer privacy and trust. Loyalty programs are vital for retail media, as they provide rich customer insights that enable more targeted, relevant advertising.
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In his presentation, Adam will offer a practical perspective on why some loyalty programs fail, and how to mitigate these risks. The presentation will emphasise the importance of nurturing loyalty programs as a long-term personalisation platform to enhance the retail media ecosystem, driving sustainable business growth beyond short-term campaigns.
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Adam Posner, Founder, The Point of Loyalty
​Maximizing the Retail Media Opportunity by Reducing Complexity
As retail media evolves, complexity is increasing exponentially. More RMNs, more demand sources, more measurement metrics, more budgets. However, new challenges arise with the proliferation of platforms. Join us for this session where discuss the multiple avenues
available to retail media players to reduce complexity across the ecosystem, ultimately unlocking bigger growth potential.
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Leah Jackson, Group Director, Commerce Strategy, GroupM Australia
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Guillaume Dupont, Enterprise Monetisation Lead, Criteo
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Jason Rickard, Senior Digital Experience Manager, TerryWhite Chemmart
THERE'S MORE IN STORE: Exploring the role of in-store in the retail media mix
This session explores the growing role of in-store media and the potential for digitisation of in-store assets in transforming the customer experience from traditional endcaps to highly engaged shoppers.
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It will examine the role of in-store in the retail media chain, the potential of in-store digitisation and sophisticated asset deployment to create engagement beyond the end-of-aisle displays.
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The panel will discuss how to leverage customer data and technology to deliver tailored experiences at the point of purchase, fostering deeper connections and increasing conversion rates and ROAS.
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Anna Mcloughlin, Head of Digital Market Activation, Coca-Cola Europacific Partners
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Martyn Raab, General Manager - Retail Media, Endeavour Group
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Troy Townsend, Co-Founder & CEO, Zitcha
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Remi Roques, General Manager, Broadsign
Leadership Q&A
a Leadership Q&A with some of the biggest names in retail media, featuring an interactive audience Q&A.
This powerhouse panel will share their reflections on the current retail media landscape, offer predictions for its next phase, and discuss the key challenges facing the industry.
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With their extensive experience leading retail media transformations at companies like Amazon, Myer, and 7-Eleven, this is a session you won't want to miss!
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Dan Ferguson, CMO, Adore Beauty Group
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Sarah Minassian, Head of Retail Media, Metcash
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Marc Lomas, Managing Director of Commerce, GroupM AUNZ.
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