Cat McGinn, Head of Commercial and Curated Content, Unmade
How marketplaces are changing the retail media game through flywheel and network effects
Marketplaces are booming globally to become one of the most significant parts of global eCommerce. Two-thirds of global eCommerce transaction volume is concentrated within six players - and all are marketplaces.
Over the last decade, many of the most successful companies—Airbnb, Uber, Amazon—have been marketplaces.
Cross-border eCommerce is the fastest growing part of eCommerce - also driven by marketplaces. Retailers such as Carrefour, Walmart and Boots are all adding marketplace capability to deliver more choice and convenience, achieve scalable growth without increased inventory cost and most of all, create a flywheel for their Retail Media business.
During this keynote, Colin will offer insights and practical use cases about how Australian brands can tap into this phenomenon, how retailers can tap into this opportunity and why retail media is the flywheel that powers the success of marketplaces.
Speaker: Colin Lewis, Retail Media Evangelist
The connected customer
Retail media leaders share their approach to customer data and experience in the omnichannel journey in this panel discussion.
The panellists will offer a deep dive into changing consumer behaviours, buyer expectations and share engagement strategies across physical and digital touchpoints.
Hear how Uber and Booktopia use data to engage with audiences at different moments across the buying journey, developing omnichannel approaches built on deep understanding of the customer to deliver client outcomes.
Gai LeRoy, CEO of IAB will reveal insights from new IAB research into customer trends and how to best harness this data to create seamless, integrated experiences for today's connected consumers.
Adam Freedman, Head of Brand and Communications, Booktopia
Matthew McGinley, Senior Client Partner, CPG, Uber
Gai LeRoy, CEO, IAB
Amplifying the retail media opportunity
Recently formed premium retail media business David Jones Amplify and retail media experts Sonder will feature on the panel. They will discuss the journey they took to value, build and operationalise a retail media business from scratch. They will address the significant opportunities they uncovered, the challenges they faced and the solutions they found that worked best.
The panellists include:
Angus Frazer, Founding Partner, Sonder
Melissa Polglase, Head of Category and Retail Media, David Jones Amplify
Liz Ormando, Buying Manager, David Jones Amplify
Carry on up the funnel
Nine, News and Country Road Group discuss their moves into retail media, and meeting the customer where they are:
How they’re engaging customers earlier in the purchase journey, the role of content in the retail media ecosystem, shoppable content and using data for e-commerce integration across platforms.
Paul Blackburn, Director Commercial Data Video and Product, News Corp
Andrea Hill, Marketing Lead, Country Road Group
Michael Stephenson, Chief Sales Officer, Nine
Levelling up: lessons and learnings from two years into the omnichannel journey
Two years into the retail media adoption curve, hear how The Warehouse Group is optimising its retail media network to deliver a true omnichannel experience through partnerships, evolving practices around measurement and standardisation, and dialling up the impact of the connected network on and offline.
The panellists include:
Alex Lawson, Head of Strategy and Media, The Warehouse Group
Bel Harper, Executive Group Director - Product Strategy, oOh!media
Phil Bonanno, Client Partner, Meta
Troy Townsend, CEO, Zitcha
Once again the heads of Australia’s biggest supermarket retail media businesses will share the same stage, joined by Brandcrush’s co-founder Teresa Aprile, to close the conference with predictions about the next phase of retail media evolution, their expectations for the sector and the challenges the industry will face over the economic downturn.
Mike Tyquin, Managing Director of Woolworths’ Cartology
Paul Brooks, General Manager, Coles360
Teresa Aprile, Co-founder, Brandcrush
Sam Hegg, Head of Strategy & Planning, Coles Media
“It’s great to see an industry event dedicated to one of the most dynamic and fascinating areas of the media and marketing landscape. Hearing from all stakeholders on their view of the future challenges and opportunities will be an afternoon well spent!”