Retail media grows up: New session and roundtable lineup announced for Remade
- Cat McGinn
- Aug 25
- 2 min read
A newly announced session at Remade will tackle the sector’s coming-of-age challenges head-on.
Titled “Retail Media Needs to Grow Up: From Ad Sales to Business Strategy,” the session brings together leaders from across the ecosystem:
Paul Brooks, founder, Tenet Advisory
Melissa Polglase, head of retail media, David Jones
Simon Porter, head of retail, Hatched Media
Kate Steven, head of strategic partnerships ANZ, SEA, LiveRamp
The panellists will outline what maturity looks like for retail media: from structure and strategy, to collaboration and commercial clarity, and will issue a call to action for a more grown-up, aligned, and accountable future.
Alongside the main sessions, a series of lunchtime roundtables have also been confirmed, offering candid, high-level discussions on the industry’s most pressing (and polarising) issues, held under the Chatham House Rule.
AI in the Aisles - Will AI commerce be retail media’s rocket fuel or wrecking ball?
Owning the Future of Retail Media - How do we ensure women are not just present, but leading the sector’s next chapter?
Rising Spend, Falling Satisfaction - Advertisers are investing more than ever — but satisfaction is slipping. What needs to change?
The ROI Reckoning - Sales still rule, but are we measuring the wrong things? It’s time for a reset on value and incrementality.
Walled Gardens vs Open Access - As global platforms open up, should retail media follow — or double down on control?
Platform Proliferation - More networks, more noise. Does fragmentation fuel growth, or just create chaos?
Places for the round tables are limited. Delegates are encouraged to register in advance.
The abovementioned sessions are the latest additions to REmade’s agenda.
Other talks include a discussion on “the tug-of-war for budgets, KPIs, and accountability” featuring Terry White Chemmart’s Janice Hoogeveen, DigiDirect’s Adam Freedman, retail media consultant Robbie Hills, and Retail Media Works’ Jon Harding.
Representatives from Market Media and The Trade Desk are also locked in, to explore how the former successfully balances privacy safeguards and customer closeness while uplifting the local media market.
Remade will be held at the Aerial Function Centre in Ultimo on September 23, 2025.
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