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Program Announcement

We are so excited to announce our first international keynote speaker, Colin Lewis.


Below, we also have news of an industry initiative which will be launched at the event. But we’ll start with Colin.


International Keynote Speaker


Lewis will share his deep knowledge of retail media.

RE:Made Retail Media Unmade Speaker
Colin Lewis, Retail Media Evangelist

I’m conscious that as the first retail media event in Australia, we have a responsibility for RE:Made to help set the tone for the industry.


In the process of researching this event, we cast a wide net. That included creating an informal advisory panel.


And we also tapped into Unmade’s wider community. That was where the idea of inviting Colin originally came from. In this case the initial suggestion came via Twitter, from strategist Eaon Pritchard.

It was a good idea. Speaking to our advisory panel, it became clear that Colin, based in the UK, was the standout choice.


No marketer has developed a deeper expertise on retail media in particular.


Colin advises both brands and retailers in Europe on their retail media strategy. He’s spoken at some of the key international events, including at the keynote for the launch of the Tesco & Dunnhumby Media and Insights Platform (they held the Tesco Media Upfront recently), A few weeks after RE:Made, Colin will be presenting a retail media masterclass at the massive Festival of Marketing event in London.


Colin has spent time with the biggest players, including Walmart and Amazon amongst many others. He’s also created a series of Best Practice reports on retail media, including on Amazon Advertising, Walmart Connect, Target Roundel, Kroger Precision Marketing and Instacart, as well as a series of eCommerce best practice and Marketplaces best practice reports.


Not only does he have an international perspective, but he knows the Australian market too,. He’s worked as CMO for some of the UKs biggest brands over the last 25 years, as well as working in Australia, France, Ireland, Singapore and China.


Colin has also been a Marketing Week columnist since 2015 (they’re the people who also publish Mark Ritson’s weekly column), as well as being a columnist for WARC with a focus on retail media.

He works with clients such as Unilever, Philip Morris, Samsung, Superdrug, Superdrug, Kingfisher (B+Q, Screwfix), De Beers, TK Maxx, Bayer, Oracle, Europcar, Kerry Group, Facebook, SAP, BDO as well as tech start-ups.


I suggest you check out Colin’s LinkedIn profile to get a sense of the wealth of knowledge he has to offer. And then buy a ticket to have the opportunity to hear his full presentation at the event on Thursday March 2. The 20% earlybird discount expires in just over a fortnight. For now, tickets are priced at just $236.


Our intention in creating this event is to elevate and educate the sector, and to do this requires a conference lineup of experts with a commitment to a conversation that is strategic, meaningful, and has a degree of magnanimity at heart.


As several members of our advisory board have said during this process, “a rising tide lifts all boats’.


Colin’s keynote “Retail Media: How to Power Growth for Retailers and Brands” promises to do just that.


RE:Made Retail Media Unmade Advisory Panel


IAB Australia Collaboration

Our other big announcement today is that, in collaboration with Unmade, IAB Australia is launching a survey for brands and media agencies to assess the current state of the retail media industry in Australia.

RE:Made Retail Media Unmade Speaker
Gai Le Roy, CEO of IAB Australia

The research will assess retail media usage, drivers and barriers as well as helping to identify the most pressing needs of marketers in relation to planning, buying and measuring retail media activity.


The findings of this important new research will be announced at the RE:Made conference. Gai Le Roy, CEO of IAB Australia, will present the key local findings, as well as comparing results with data from other geographic markets.



I couldn’t be more pleased to be able to write our first speaker announcement with these two sessions; in terms of the calibre of speakers and content, and the collegiate approach we’re helping to foster within the retail media community of practice, I hope you’ll agree this sets a strong precedent.


Stay tuned for further news of our next stellar panellists to be announced this time next week. And in the meantime, please do grab your Earlybird ticket before the deadline.



Conference Curator, Cat McGinn


Session Details

Retail Media: How to Power Growth for Retailers and Brands

Colin Lewis, Retail Media Evangelist


Retail media is disrupting the digital advertising industry, creating new high-margin revenue streams for retailers and new opportunities for brands. Whilst the opportunity is significant, there is a lot more to it than hype. In this keynote, Colin will uncover the Retail Media strategies of the world's leading brands and retailers, revealing the tactics that the likes of Walmart, Kroger and Tesco are implementing, as well sharing insights into what supplier brands likes Pepsi, Loreal and Unilever are doing to capture the retail media opportunity, so that Aussie brands and retailers can take actionable insights and implement the hidden tactics that are not often covered.


The State of the Retail Media industry in Australia.

Gai Le Roy, CEO, IAB Australia


The research will assess retail media usage, drivers and barriers as well as helping to identify the most pressing needs of marketers in relation to planning, buying and measuring retail media activity.


The findings of this important new research will be announced at the RE:Made conference. Gai Le Roy, CEO of IAB Australia will present the key local findings, as well as comparing results with data from other geographic markets.



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