The return of our REmade conference: Retail media gets real: more channels, sharper tools and bigger stakes
- Cat McGinn
- 3 days ago
- 2 min read
Remade curator Cat McGinn writes:
Retail media in APAC is scaling and evolving. And so are we.
REmade returns for 2025 with a bigger venue, two distinct content streams, and a bleeding-edge new agenda designed to reflect the complexity and momentum of today’s retail media landscape.
Expect richer insights, candid case studies, and - as always, the right people in the room to help attendees build, scale and lead their retail media practice.
Once seen as a bottom-funnel lever for transactional impact, retail media is now scaling into a full-funnel, brand-building capability. Marketers are using it to reach audiences across every touchpoint, from connected TV to in-store screens, while retailers double down on owned data to create closed-loop systems that promise precision and accountability. Loyalty, purchase history and omnichannel behaviour are fast becoming the most valuable assets in the market.
This shift is also reshaping who gets to play. Retail media is no longer just for traditional advertisers; non-endemic brands from banking, telco and travel are moving in, drawn by scale, targeting potential, and the proximity to purchase. Nielsen’s 2025 Annual Marketing Report found (65%) of global marketers said retail media networks will play a bigger role in their strategy this year.
This means that there is an urgency around elevating creativity and innovation in retail environments: increased competition means a greater need for differentiation.
At the same time, the line between digital and physical retail is blurring. In-store experiences are increasingly connected, dynamic and measurable.
The impact of AI is significant. AI is already changing shopper behaviour, streamlining campaign planning and personalisation, but the bigger story may be in measurement: as expectations mature, can artificial intelligence help to solve the vexed question of measurement and standardisation in retail media? There are plenty of bullish claims to this effect, but while AI can optimise data models, it can’t force retailers to share standardised data or agree on unified measurement frameworks.
As the market matures, performance metrics are shifting beyond ROAS toward brand lift, incrementality, and lifetime value.
The agenda for REmade, developed with the support of our generous advisory panel, is intended to help newer entrants to the sector as well as insights into optimisation for more established players.
Hear from Flywheel
We can announce our first case study; Flywheel and Logitech will share how they're using Amazon’s Business Maturity Framework to move from foundational to best-in-class. Mohammad Heidari Far, managing director Flywheel Australia and Karen Franco, national account manager for Logitech, will discuss the key lessons learnt and future trends in retail media 3.0 as part of the REmade conference.
Early bird tickets are on sale now.
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